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Our marketing efforts

Informus must of course participate in marketing activities in order to reach those who use the service. A large amount of our turnover is reinvested in marketing the service. Exhibitions make up the largest part of this reinvestment.
You can see below how we have recently conducted our marketing efforts and our plans for the immediate future. The information refers to advertisements, exhibitions etc., that are currently booked and that may undergo changes.


Branch exhibitions and to some degree public exhibitions are our biggest and most important channel for reaching users of the service and those who advertise in it. This personal contact is important to us and exhibitions make good meeting places.
Upcoming Exhibitions Date
TUR 200919-22 march 2009, Göteborg
Previous exhibitionsDate
KonferensExpo18 sep. 2008, Malmö
Konfex & Events9-10 sep. 2008, Stockholm
TUR 200813-16 march 2008, Göteborg
Konfex6-7 feb. 2008, Göteborg
Travel24-27 jan. 2008, Stockholm


We use mainly a combination of metropolitan and trade publications for media advertising. We do however also have banner advertisements at, among others, Google, where we "purchase" specific words connected to the service, for example, weekend trips and party premises.
Media (swedish) Date
Aftonbladet and
100 insertions during apr 2007-aug 2008 »
GoogleSponsored links on Google since march 2003 »
Svenska Dagbladet20 insertions aug 2007-jan 2008 »