Our marketing efforts | |
| Informus must of course participate in marketing activities in order to reach those who use the service. A large amount of our turnover is reinvested in marketing the service. Exhibitions make up the largest part of this reinvestment. |
| You can see below how we have recently conducted our marketing efforts and our plans for the immediate future. The information refers to advertisements, exhibitions etc., that are currently booked and that may undergo changes. |
Exhibitions
Branch exhibitions and to some degree public exhibitions are our biggest and most important channel for reaching users of the service and those who advertise in it. This personal contact is important to us and exhibitions make good meeting places. |
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| KonferensExpo | 18 sep. 2008, Malmö |
| Konfex & Events | 9-10 sep. 2008, Stockholm |
| TUR 2008 | 13-16 march 2008, Göteborg |
| Konfex | 6-7 feb. 2008, Göteborg |
| Travel | 24-27 jan. 2008, Stockholm |
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Advertising
We use mainly a combination of metropolitan and trade publications for media advertising. We do however also have banner advertisements at, among others, Google, where we "purchase" specific words connected to the service, for example, weekend trips and party premises. |
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